Role: Marketing and Design Consultant

About: I was hired by DPS as a marketing consultant to manage the streamlining of high-level messaging and internal/external communications. 

Outcome: This work included creating design packages with brand guidelines for a new department focused on cutting-edge policy initiatives, graphic and brand identity work, designing marketing materials (presentations, one-pagers, etc.) for communicating complex implementation concepts, consulting the team on internal alignment and messaging, and managing high-level marketing and messaging work to synthesize complex work streams into digestible "elevator pitches" for sharing out with the larger education community. Additionally, I worked with a department client to design over sixty achievement badges for life skills which are awarded to high school students as a means of assessing readiness for graduation.